Indeed Labs - Proudly Canadian Skincare
For 15 years, Indeed Labs has been a leader in science-backed, results-driven skincare. Founded in Canada and headquartered in Toronto, the brand is internationally recognized yet remains a homegrown favourite, available at Shoppers Drug Mart.
Commitment to Accessible Beauty
Under the leadership of CEO and Founder Dimitra Davidson—recently named Businesswoman of the Year—Indeed Labs continues to push boundaries in beauty innovation. Davidson also introduced pH-In Skin, an innovative acne-care brand focused on microbiome-balancing technology.
The Canadian brand operates The Studio, a space within its Toronto headquarters, designed as a hub for content creation, education, and collaboration with its customers and community.
With innovation and accessibility at its core, Indeed Labs is shaping the future of skincare—both in its Canadian community and around the world.
We don't strive for perfection. We embrace the real you.
Wild claims, fancy packaging, and photoshopped skin don’t give people real results. Science formulas do.
We create products with premium-quality, clinically proven ingredients that are responsibly sourced.
real
We don’t believe in perfect, we believe in real. Real skin, pores, texture, wrinkles, acne, hyperpigmentation and all. We embrace the real you, and promise to never filter, photoshop, or airbrush results.
responsible
From our formulas to our packaging, we make decisions with sustainability in mind; sustainably sourced ingredients that are tested on real people, with ever-improving efforts to reduce our environmental impact.
solutions
From acne to wrinkles and everything in between. We make skincare that fits your individual skins needs: thoughtful, multi-functional formulas using high-quality, proven actives.
we’ve been cruelty-free, fragrance-free and colourant-free.
As science around ingredient safety and efficacy has developed, so has our free-from list.
