Indeed Labs - Proudly Canadian Skincare
For 15 years, Indeed Labs has been a leader in science-backed, results-driven, clean skincare. Founded in Canada and headquartered in Toronto, the brand is internationally recognized yet remains a homegrown favourite, offering the best affordable skincare solutions available at Shoppers Drug Mart nationwide.
Commitment to Accessible Beauty
Under the leadership of CEO and Founder Dimitra Davidson—recently named Businesswoman of the Year—Indeed Labs continues to push boundaries in clean beauty innovation. Davidson also introduced pH-In Skin, an innovative acne-care brand focused on microbiome-balancing technology that complements the science-driven skincare lineup.
The Canadian brand operates The Studio, a space within its Toronto headquarters, designed as a hub for content creation, education, and collaboration with its customers and community.
With clean beauty innovation and accessibility at its core, Indeed Labs is shaping the future of skincare—both in its Canadian community and around the world.
We don't strive for perfection. We embrace the real you.
Wild claims, fancy packaging, and photoshopped skin don’t give people real results. Scientific formulas free from toxins do.
We create the best affordable skincare products with premium-quality, clinically proven clean ingredients that are responsibly sourced.
real
We don't believe in perfect, we believe in real. Real skin, pores, texture, wrinkles, acne and all. Our approach to clean beauty embraces the real you, and we promise to never filter, photoshop, or airbrush results.
responsible
From our formulas to our packaging, we make decisions with sustainability in mind; sustainably sourced ingredients that are tested on real people, with ever-improving efforts to reduce our environmental impact.
solutions
We make clean skincare that fits your unique needs: thoughtful, multi-functional formulas using proven actives at affordable prices. We’re proudly recognized in Ulta Beauty’s Conscious Beauty Program, and Shoppers Drug Mart’s Thoughtful Choices category.
safe, gentle, and effective skincare—since day one
At Indeed Labs, clean beauty means delivering powerful, science-backed skincare with real results. Our formulas are free from unnecessary additives, harsh irritants, and gimmicks. Each product is thoughtfully crafted with a strict free-from list so you can trust what you're putting on your skin.
