free shipping on orders over $50 / subscribe and get 15% OFF your first order

Dimitra's Story

Dimitra Davidson is a dynamic entrepreneur whose journey is marked by bold transitions
and visionary leadership across multiple industries.
With a Bachelor of Commerce degree from the University of Toronto, Dimitra began her career in finance, earning her stockbroker's license and gaining deep expertise in banking, leasing, and equities.

However, Dimitra's career took an inspiring turn when she uncovered a deep passion for fashion and luxury goods. Transitioning into the luxury retail sector, she played a pivotal role at Tiffany & Co Canada, where she excelled in corporate sales and sharpened her skills in client relations, business development, and strategic planning. This experience laid the foundation for her future endeavors in entrepreneurship.

Dimitra is driven by the belief that beauty should transcend the unrealistic standards imposed by society and that true beauty is also found in our actions. She views the beauty industry as a platform for empowerment, where the essence of beauty is defined by diverse communities, their unique stories, and the positive impact we make in the world. "What makes the industry beautiful is the people, not the products or trends," she often says, emphasizing her commitment to reshaping the narrative around beauty.

The Founding of Indeed Labs

In 2010, Dimitra's entrepreneurial spirit truly came to the forefront when she co-founded Indeed Labs. Harnessing her financial acumen and innate talent for building high-performing teams, Dimitra navigated the complexities of the skincare market, establishing Indeed Labs as a disruptive force in the industry. Her visionary approach led to the launch of innovative products, including the groundbreaking pH-In Skin in 2023—the world's first microbiome-certified, clinically proven acne brand. This milestone exemplified Dimitra's exceptional understanding of both industry trends and consumer needs.

Under her leadership, Indeed Labs and pH-In Skin have earned over 50 prestigious awards and achieved global recognition, solidifying Dimitra's reputation as a transformative leader in skincare. Her relentless drive to innovate and expand has established a robust international presence for her brands, making her a formidable force in the market.

Beyond her business accomplishments, Dimitra is deeply committed to empowering others. She is a passionate advocate for women in business, actively mentoring the next generation of leaders and creating opportunities for young professionals to thrive. As a philanthropist and mother of three, Dimitra balances her professional success with a dedication to causes close to her heart, continually learning, growing, and giving back to her community.

Dimitra Davidson’s journey is a testament to her resilience, innovative thinking, and unwavering commitment to making a meaningful impact both in business and society. Her story is one of relentless ambition, visionary leadership, and a deep passion for driving change in every endeavor she undertakes.